Graphic Design

 

What is graphic design?

Graphic design is a professional sphere of human activity that lies at the crossroads of visual arts, communication, psychology, and other expert areas. Graphic designers create the ways and assets of communication by means of graphic (visual) elements: images of different style and complexity, photos, types and fonts, pictograms, shapes and sizes, colors and shades, lines and curves, page layouts, etc. A graphic designer makes graphics transfer the message, so they become functional. Graphic designers can be described as a type of creative’s applying their talents not in the pure art with aesthetic satisfaction as a prime, but communicating and purposeful art.

 

What are the creative directions of graphic design?

Today, graphic design is a broad area to apply artistic talents in the diversity of forms. For instance, it includes creating:

·         illustration

·         identity (logo and branding)

·         icons and pictograms

·         typography

·         editorials

·         interface graphics and elements

·         print advertisements

·         graphic assets for animated videos and cartoons

·         big print items such as posters and billboards

·         signs

·         wayfinding graphics

·         infographics

·         packaging, etc.

Whatever is the goal and direction, the basic purpose of graphic design is to serve a specific goal or set of goals by means and techniques of art. Let’s check the practical examples.